Events & Seminars

Social Science Seminar
The Party Mouthpieces Go Viral: How China’s Propaganda Machine Adapts to Social Media and Why It Matters

https://sosc.ust.hk/blog/events/the-party-mouthpieces-go-viral-how-chinas-propaganda-machine-adapts-to-social-media-and-why-it-matters/

Abstract
The influence of the Communist Party mouthpieces had been diminishing since China’s press commercialization in the 1980s. During recent years, however, we see the resurgence of party media on social media platforms. Following a mixed-methods approach, this study aims to explain the resurgence of the propaganda machine and discuss its implications. By collecting and analyzing quantitative data on article metrics and content characteristics, I summarize the key features of party media’s viral content. By conducting in-depth interviews with social media editors, I reveal their content strategies and the contributing factors behind the adoption of the strategies. I argue that the party media has been going through a process of “politically safe tabloidization”, which partly results in the recent rising of cyber-nationalism.

Speaker(s)
Professor Kecheng Fang
The Chinese University of Hong Kong
Date
November 12, 2019 (Tuesday)
Time
12:00pm-1:30pm
Venue
Room 3401 (Lifts 17-18), Academic Building, HKUST
Language
English
Organizer
Division of Social Science