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We intend to prepare graduates to work in business, government, or the non-profit sector, where demand is rising for employees who not only have quantitative analytic skills, but also understand the complexities and challenges of working with social data, and are able to communicate results to decision-makers. Social data of various forms is accumulating rapidly as a result of advances in technology, creating a shortage of employees who have the right combination of skills to analyze it effectively.  We expect graduates to be in demand in all sectors. Graduates will also be well-prepared for postgraduate study in social science or professional schools.

Our goal is to produce well-rounded graduates who can:
  • Define a question that can be addressed by the quantitative analysis of social data
  • Design and execute a study to address this question, following basic social science principles for analyzing social data
  • Select appropriate data and method for their study, prepare data for analysis, and conduct analysis
  • Interpret their results in a way that reflects understanding of important social processes
  • Present results to a non-expert audience